The House of Creed, a Chronicle
 
 In an age of increasing commercialism in the name of industry – where longstanding and time-tested methods are being tossed out for “better, cheaper and faster” ways actually producing lesser quality products – it’s good to know that at least one perfumery still manufactures their fragrances in the same high-quality fashion as when they began in 1760. The House of Creed (Creed Fragrances), the last privately-owned fragrance dynasty in the world today, lives up to its history by offering the highest caliber of luxury perfumes available on the market.

 James Henry Creed started The House of Creed in London, England nearly 250 years ago and since then has passed down the tradition from son-to-son. The company is currently led by 6th generation perfume-maker, Olivier Creed. His son Erwin Creed is next in line and has already worked on the development of Creed's Love in White fragrance for women and the new unisex Virgin Island Water.

 While this technique produces aromas that reach the maxim of fine fragrances, its cost and time-consuming nature has made Creed Fragrances attainable by only society’s affluent including many of Europe’s royal families. According to their website, http://www.creedfragrances.co.uk/site/, they received their first Royal Warrant in 1781 by King George III. The list of notoriety ranges from Napoleon III and Empress Eugénie to Franz Joseph and Elizabeth of Austria-Hungary, and Queen Christina of Spain. In 1864, under the benefaction of Empress Eugénie, the company moved its operation from London to Paris and has since become the premier European perfumer.
 
 It has been their custom to use time-honored means of developing fragrances and their full line of perfumes are a reflection of that commitment. The perfume house uses an age-old method for preparing fragrances called infusion. This process takes dried or fresh herbs, plants or flowers and places them in either water or oil, without boiling, then strained after approximately 10 minutes.
 
 Although the process is costly and time-consuming, the results have been revolutionary; updating their line of fragrances to meet the needs of celebrities, Hollywood stars, and nobility with perfumes being tailor-made per order. From fragrances like Vetiver, worn by John F. Kennedy to Tabarome, worn by Winston Churchill the list of public figures continues with Green Irish Tweed, created by Olivier Creed in 1985, worn by numerous celebrities, including Prince Charles, Clint Eastwood and George Clooney. Women also enjoy Creed Fragrances such as Love in White, created in 2005, worn by Angelina Jolie, Janelle Pierzina and Laura Bush.

 For the majority of perfumeries, synthetic fragrances made of processed and chemically altered ingredients are good enough for mass producing tolerable products. But what separates this fragrance maker from others around the world is their dedication to creating superior-quality perfumes by hand for customers who still appreciate the art of fine fragrances.