Alfred Sung was born in Shanghai, raised in Hong Kong and studied in Paris and New York. In 1972 he moved to Canada to design sportswear. In 1979 he opened his own company the Monaco Group. Alfred Sung is famous from his clean, modern and timeless fashion designs for the professional and executive women. The first fragrance, Alfred Sung Perfume, he introduced in 1986. His fragrances are classified mostly as flowery scents with a touch of orient.