A WORD ABOUT DESIGNER FRAGRANCES.
In the fashion industry, famous designers and fashion houses are competing against each other to get the most attention and popularity. It is the most basic of all business goals: they want distributors and department stores to buy their products. Their main goal is to create a complete fashion package, not only dresses and suits but shirts, ties, shoes, watches and fragrances too.

Designer fragrances, designer perfumes and designer colognes are a big part of the fashion industry. Fashion designers are paying great attention to the fragrances they offer for their customers. They hire top world perfumers and noses to help create top quality products which will be on the market for years to come. For example, women still pay top dollar for the famous Chanel #5, which was created by Coco Chanel in 1922. Thanks to the popularity of Chanel #5 the other Chanel products received high quality and price. Guerlain created his Lheure Bleue perfume in 1912 and Shalimar perfume in 1925. Oscar De La Renta launched his Oscar Perfume in 1977 and Ralph Lauren created his Polo Cologne in 1978. All these designer fragrances are still very popular and pricey.

Recently, we have noticed celebrity involvement in the perfume industry. Names like Elizabeth Taylor, Britney Spears, Jennifer Lopez, Sarah Jessica Parker, David Backham, Maria Sharapova, Paris Hilton and many more appear on designer fragrance bottles but mainly serve for the marketing purposes. Behind the scenes, however, are still big and famous fashion designers and design houses. Designer fragrances are becoming more and more affordable in the market today. Popularity, competition and e-commerce are very helpful in this matter. By buying designer perfume or cologne we will get the quality we can't find in imitations or knockoffs.